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There are many factors that affect the visibility of a website. One of the most important is how high it ranks on search engine results pages (SERPs). In order to rank high, a site must have strong SEO fundamentals in place. Factors such as keyword density, backlinks, and on-page optimization all play into where a website appears in the SERPs.
The best way to increase the visibility of the website is by building relevant backlinks, which are links from other sites that point to your site. However, the process of link-building can be time-consuming and depending on how one goes about it, may or may not be effective at all.
There are ways around this tedious process though; here are a few:
There is also SEO for Facebook, which helps you rank higher in the SERPs and get more of your site’s information shared on the social media site. This process doesn’t take as much time but depends on how active you and others are on FB.
A strong strategy would be to utilize both approaches simultaneously; after that, it comes down to marketing and generating buzz about your site. There isn’t anyone approach that works best; what’s most important is consistency (and staying within Google Webmaster Guidelines). As such, there is no set-in-stone way of increasing your website’s visibility. However, you can follow some of the methods listed above to increase your chances.
Good strategies are still needed in order to be successful though; they merely make your website becoming visible easier. Keep trying different approaches until you find one that works for you!